Founded by Daisy Barnes and Alex Hill, we are a independent studio producing creative and well-thought-out events and experiences that draw in customers, nurture loyalty and increase dwell times.
We are a tight-knit team of five specialists working with brands, developers and retail + leisure industries who want to increase audience engagement, increase consumer/industry awareness and strengthen their USP. Manchester & London based & globally operating.
"People are expressing their status through what they do, not what they buy, and smart businesses are realising they have to sell more than a commodity to get ahead."
- Catherine Martin, Sleeper Magazine
1. Solving the Empty Shop Conundrum
The high street isn't what it used to be.
Bricks and mortar coffee shops, boutique independents and even big hotels struggle to get enough people through the doors. But empty restaurants and lonely retailers needn't suffer in silence.
The consumer demand for experience is higher than it's ever been.
So we create new and fun experiences that excite and invite your customers, clients and community.
For them to enjoy and tell their friends. And for you to use as a toolkit for talking about your brand and enhancing your bigger picture.
"What has started with the idea of events programming - hosting art classes or music nights - has become a fully-fledged movement that is winning over guests more effectively than design, location and even price point ever did." - Catherine Martin, Editor, Sleeper Mag.
2. Supporting Small and Independent-Minded Businesses
We are ever enamoured by the wealth of independent, creative businesses in the UK and beyond.
As we organise events and workshops on behalf of Yolk and our clients, we surround ourselves with the discovery of new experiences. In doing so we continue to come across some of the most inspiring makers, creatives and thinkers you could ever meet.
Yolk exists to serve and support these independent businesses, as much as we exist to serve the brands and consumers who invite them to provide unforgettable experiences within their businesses.
As Yolk grows, so does our creative platform. A catalogue of creatives, all of whom are pushing boundaries, thinking big and creating products or services that improve or inspire our lives.
Many of whom are under the radar yet, all of whom are ready and waiting to provide new audiences an experience they'll adore.
Yolk HQ gets out of bed in the morning to create better things for the world to do, see and read and we couldn't do it without this community of creatives.
To experience and get involved with this community head over to Yolklore, our central hub of the globe's greatest kept secrets.
Yolk HQ, This Is The Space, 68 Quay Street, Spinningfields, Manchester, M3 3EJ.
A Bigger Yolk
Friends who we work and have worked with